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We don't sell "digital solutions". We build software that's still alive two years later.
RoviDev is a custom software studio focused on applied AI, automation, SaaS and internal dashboards. We work with companies that want verifiable outcomes, not slides: clear scope, milestone deliveries, code your team — or the next vendor — can actually read.
Who's behind
RoviDev is led by Rovi, software engineer focused on Node.js/TypeScript backend, multi-tenant SaaS, Stripe integrations and LLM agents. For projects that require it, specific collaborators join in (frontend, mobile, devops) under the same model: one person owning the work end-to-end.
We're not an 80-person agency with a sales layer between you and whoever writes the code. That has trade-offs (fast technical decisions, no filters) and limits (we don't run multi-team multi-year programs); we explain both before starting.
How a project runs with us
No surprises: the pattern is the same across MVP, product and internal automation. Timeline and scope change, the mechanics don't.
Business goal, required integrations, constraints (deadline, budget, existing systems), owner on your side. Missing any of those four, we say so before quoting.
Written feasibility, milestone breakdown, indicative timeline, justified technical decisions, identified risks. If we see something your brief didn't anticipate, we flag it here.
Verifiable deliveries at the end of each milestone (not "I'll show you in 3 months"). CI/CD from day one. Async email as the main channel — video calls only when they add value.
Separate staging and production, controlled migrations, baseline observability (structured logs, error tracking, alerts), tested backups. Not just "push it to a server and pray".
Short operational docs for your team: how to deploy, how to restore a backup, how to add an admin user, what to do if X fails. One A4, not a 200-page PDF nobody reads.
After launch: included tuning window, then evolutions via hour-pool or fixed-scope. If you want to move the code to another team later, we help you hand it off cleanly.
Stack we run in production
We don't impose a stack. But these are the components we use most and that let us ship fast without sacrificing maintainability. Each choice is justified by operational experience, not hype.
Next.js (SSR/ISR), React, TypeScript, Tailwind for consistent design tokens.
Node.js + TypeScript, REST APIs with schema validation, declarative RBAC, idempotent webhooks.
Python for ETL/scraping/batch, queue workers with retries, Puppeteer when a real browser is needed.
PostgreSQL (with extensions when needed: pgvector, jsonb), Redis for cache/queues/dedupe, S3 for blobs.
OpenAI, Anthropic, open-source models based on cost & compliance. RAG with pgvector/Qdrant. Quality evals before production.
Stripe, Redsys, Bizum. Telegram/Discord/WhatsApp APIs. CRMs (HubSpot, Holded) and ERPs via API or webhook.
Docker, multi-env CI/CD, Nginx + TLS + CSP, AWS / VPS depending on budget. Centralized logs, error tracking, alerts to the team channel.
React Native/Flutter for cross-platform product; native iOS/Android when the case justifies it.
FiveM/Lua (ESX, QBCore) in its own track; custom WordPress/WooCommerce when the client is already there.
Technical principles we don't negotiate
These five things are default, not a "premium add-on". If your budget can't cover them, we'll tell you which project size does — we won't drop them to fit price.
Every schema change goes through a versioned, reversible migration. Without this, "the system works" lasts until the first error.
Stripe, GitHub, any provider: they retry. If our endpoint isn't idempotent you get duplicates, double charges and a flooded inbox. We always assume retries.
Taking backups is easy; restoring one at 3 AM under pressure is the hard part. We test at least one restore before handing over.
Orders, payments, access: each one produces a persisted event with payload. Logs help debugging; events help answering a customer six months later.
Declarative RBAC even when only two roles exist initially. Retrofitting it hurts; baking it in early is trivial.
What we don't do (operational honesty)
Listing everything we do is marketing; listing what we don't, is filtering.
- Full graphic design / branding from scratch. We build on existing visual identity or use open design systems. For deep corporate branding, hire that specialty.
- Video production / motion design. Same: not our market by default.
- Heavily-regulated sectors (tier-1 banking, FDA/EMA healthcare). Not for lack of technical capacity — for lack of certified domain experience. We say so upfront.
- "Build X and we'll figure out what we want later". We absorb reasonable pivots, but projects without a fixed goal don't scale.
- Subcontracting critical parts to unknown profiles. Extra collaborators are people we've worked with. No "let's find someone who can do it".
Let's talk about the project
Send context by email (goal, key integrations, indicative timeline). We usually reply in under 30 minutes with preliminary feasibility and next step. No long forms.